✦Terms of Service

Introduction

These Terms of Service ("Terms") govern your use of BlueVeta ("Service"), operated by BlueVeta LTD, based in Israel. By using the Service, you agree to these Terms. If you do not agree, do not use the Service.

Eligibility

You must be at least 18 years old to use BlueVeta. By using the Service, you confirm that you meet this requirement and have the legal capacity to enter into binding agreements.

Account

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. Notify us immediately at [email protected] if you suspect unauthorized access.

We reserve the right to suspend or terminate accounts that violate these Terms, attempt to abuse the Service, or pose a risk to other users.

The Service

BlueVeta transforms product photos into marketing assets using AI. We provide:

• AI-generated photography (studio shots, lifestyle scenes, platform-sized exports)
• AI-generated copy (social media, marketplaces, campaigns)
• Brand memory storage and personalization

We continually improve the Service. Features may change, be added, or be removed. We will notify you of material changes affecting paid features.

Packs, Plans, and Payments

The Service is sold as "packs" (one-time purchases) and "plans" (subscriptions). Pricing is displayed at /pricing and may be updated from time to time. Existing purchases are honored at the price you paid.

Packs do not expire under one-time purchases. Subscription plans include monthly pack allocations that reset each billing cycle and do not roll over unless explicitly stated.

Payments are processed by Stripe. By providing payment information, you authorize us to charge the agreed amount.

Refunds

You may request a refund within 30 minutes of purchase, provided you have not downloaded, copied, or shared any content from the purchased pack. Refunds are issued as packs to your account, not cash. Once you download or copy any content from a pack, the refund window closes immediately for that pack.

For subscription plans, you may cancel at any time. Cancellation stops future billing but does not refund the current billing period.

User Content — What You Upload

You retain all ownership rights to photos and inputs you upload to BlueVeta ("User Content"). By uploading User Content, you grant BlueVeta a worldwide, non-exclusive, royalty-free license to use, process, store, modify, and generate derivative works from your User Content solely to provide the Service.

You represent and warrant that you own or have the necessary rights to the User Content you upload, and that the User Content does not infringe on any third party's rights.

Generated Content — What BlueVeta Creates

When BlueVeta generates content from your User Content, you own the generated output ("Generated Content"). This means:

• You can use Generated Content for any commercial or personal purpose
• You can modify, distribute, and publish Generated Content
• You can transfer rights in Generated Content to third parties

BlueVeta retains a non-exclusive, royalty-free, worldwide license to display Generated Content in marketing, portfolio, case studies, and training materials. This license is automatic for users on free and pack-only purchases. Users on the Pro plan or higher may opt out of this license through account settings, at which point BlueVeta will not display your Generated Content publicly.

Generated Content from DEMO packs is watermarked and includes attribution to BlueVeta. To remove watermarks and attribution, unlock the pack for 1 pack.

Intellectual Property

BlueVeta, the BlueVeta logo, the ✦ star mark, "One Photo. Full Campaign.", "Create beautifully. Launch instantly.", and all other BlueVeta trademarks and copyrights are owned by BlueVeta LTD. You may not use these without prior written permission.

The AI models, prompts, generation pipelines, and underlying technology of the Service are the property of BlueVeta. You may not reverse-engineer, copy, or reuse them.

Prohibited Uses

You agree NOT to use the Service to:

• Upload content you don't own or have permission to use
• Generate content depicting illegal products, controlled substances, weapons, or hazardous materials
• Generate content that is defamatory, harassing, hateful, or discriminatory
• Generate content that misleads consumers about product properties, origin, or safety
• Generate content depicting real people without their consent
• Generate content involving minors in any context
• Generate content that infringes any third party's intellectual property
• Reverse-engineer, scrape, or attempt to extract our AI models or prompts
• Interfere with the Service's operation or security
• Resell or sublicense the Service without written permission

Violation of these terms may result in immediate account termination and forfeiture of unused packs without refund.

Disclaimers

The Service is provided "AS IS" and "AS AVAILABLE" without warranties of any kind, express or implied. We do not guarantee:

• That Generated Content will meet your expectations
• That the Service will be uninterrupted, error-free, or secure
• That AI-generated content will be free of defects or inaccuracies
• That the Service will be available in your jurisdiction

You are responsible for verifying that Generated Content is suitable for your intended use, including compliance with advertising laws, food labeling rules, and other regulations applicable to your products.

Limitation of Liability

To the maximum extent permitted by law, BlueVeta's total liability to you for any claim arising out of or relating to the Service shall not exceed the greater of:

• (a) the amount you paid to BlueVeta in the 12 months preceding the claim, or
• (b) one hundred US dollars ($100).

BlueVeta is not liable for indirect, incidental, consequential, special, or punitive damages, including lost profits, lost data, or business interruption, even if advised of the possibility of such damages.

Indemnification

You agree to indemnify and hold harmless BlueVeta, its operator, and its service providers from any claims, damages, losses, and expenses (including legal fees) arising from:

• Your User Content
• Your use of Generated Content
• Your violation of these Terms
• Your violation of any third party's rights

Governing Law and Disputes

These Terms are governed by the laws of the State of Israel. Disputes shall be resolved in the competent courts of Tel Aviv, Israel.

Notwithstanding the above, individual users may bring small-claims disputes in their local jurisdiction's small-claims court, subject to applicable monetary thresholds.

We do not require arbitration. We do not impose class-action waivers. We believe users should have access to courts.

Changes to These Terms

We may update these Terms from time to time. Material changes will be announced via email and a prominent notice on the Service. The "Last updated" date at the top of this page indicates the latest revision. Continued use of the Service after changes constitutes acceptance of the updated Terms.

Termination

You may terminate your account at any time through account settings or by emailing [email protected]. We may terminate or suspend your account for violation of these Terms, fraud, abuse, or as required by law.

Upon termination:

• Unused packs are forfeited unless the termination is initiated by us without cause
• Generated Content remains available for download for 90 days
• Your data is retained per the Privacy Policy

Severability

If any provision of these Terms is found unenforceable, the remaining provisions remain in full force.

Entire Agreement

These Terms, together with the Privacy Policy, constitute the entire agreement between you and BlueVeta regarding the Service.

Contact

Questions about these Terms? Email [email protected].